Overview

To capitalize on the heightened interest in brown spirits, we introduced U.S. consumers to Glenmorangie, a brand that doesn’t taste or behave like a typical single malt. Paired with a bold new art direction, we launched on social with content illustrating Glenmorangie’s belief that excellence requires a willingness to challenge the status quo and redefine the rules, and a sense of craft that embraces both tradition and innovation.

Services

Brand, Design, Digital, Social